Arousal potential, arousal, stimulus attractiveness, and the moderating role of the need for stimulation.

J.E.B.M. Steenkamp, H. Baumgartner, E. van der Wulp

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	319-329
Journal	International Journal of Research in Marketing
Volume	13
Publication status	Published - 1996

Cite this

@article{9bac03557d94462b890d3bb5c603608a,

title = "Arousal potential, arousal, stimulus attractiveness, and the moderating role of the need for stimulation.",

author = "J.E.B.M. Steenkamp and H. Baumgartner and \{van der Wulp\}, E.",

year = "1996",

language = "English",

volume = "13",

pages = "319--329",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}

TY - JOUR

T1 - Arousal potential, arousal, stimulus attractiveness, and the moderating role of the need for stimulation.

AU - Steenkamp, J.E.B.M.

AU - Baumgartner, H.

AU - van der Wulp, E.

PY - 1996

Y1 - 1996

M3 - Article

SN - 0167-8116

VL - 13

SP - 319

EP - 329

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

ER -