Arousal potential, arousal, stimulus attractiveness, and the moderating role of the need for stimulation.

J.E.B.M. Steenkamp, H. Baumgartner, E. van der Wulp

Research output: Contribution to journalArticleAcademicpeer-review

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)319-329
JournalInternational Journal of Research in Marketing
Volume13
Publication statusPublished - 1996

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