An overview of means-end theory: potential application in consumer-oriented food product design

A.I.A. Costa, M. Dekker, W.M.F. Jongen

Research output: Contribution to journalArticleAcademicpeer-review

96 Citations (Scopus)

Abstract

This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed. (C) 2004 Elsevier Ltd. All rights reserved.
Original languageEnglish
Pages (from-to)403-415
JournalTrends in Food Science and Technology
Volume15
Issue number7-8
DOIs
Publication statusPublished - 2004

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