An investigation into the validity of Raju's scale of exploratory behavior tendencies.

H. Baumgartner, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin
Pages	1-20
Publication status	Published - 1991

Cite this

@inproceedings{a1fb5bea75654d5bb6bbbd8757119c63,

title = "An investigation into the validity of Raju's scale of exploratory behavior tendencies.",

author = "H. Baumgartner and J.E.B.M. Steenkamp",

year = "1991",

language = "English",

pages = "1--20",

booktitle = "Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin",

}