|Title of host publication||Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin|
|Publication status||Published - 1991|
An investigation into the validity of Raju's scale of exploratory behavior tendencies.
H. Baumgartner, J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic