An investigation into the validity of measures for variation in consumption used in economics and marketing.

J.C.M. van Trijp, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)19-41
JournalEuropean Review of Agricultural Economics
Volume17
Publication statusPublished - 1990

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