An investigation into the joint effects of trust and dependence on relationship commitment: a trans-atlantic study.

I. Geyskens, J.E.B.M. Steenkamp, L.K. Scheer, N. Kumar

Research output: Contribution to journalArticleAcademicpeer-review

716 Citations (Scopus)
Original languageEnglish
Pages (from-to)303-317
JournalInternational Journal of Research in Marketing
Volume13
Publication statusPublished - 1996

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