Original language | English |
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Title of host publication | Marketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC, Cergy-Pontoise |
Editors | M. Bergadaà |
Pages | 351-371 |
Publication status | Published - 1995 |
An investigation into the joint effects of trust and dependence on relationship commitment.
I. Geyskens, J.B.E.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic