An investigation into the joint effects of trust and dependence on relationship commitment.

I. Geyskens, J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC, Cergy-Pontoise
EditorsM. Bergadaà
Pages351-371
Publication statusPublished - 1995

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