An integrated procedure for building a common perceptual space based on completely individualized data collection.

J.E.B.M. Steenkamp; H.C.M. van Trijp; Th.M.M. Verhallen

An integrated procedure for building a common perceptual space based on completely individualized data collection.

J.E.B.M. Steenkamp
, H.C.M. van Trijp
, Th.M.M. Verhallen

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) WD5-WD18
Publication status	Published - 1987

Cite this

@inproceedings{557863d2e10c47aeac47acc6c1f91695,

title = "An integrated procedure for building a common perceptual space based on completely individualized data collection.",

author = "J.E.B.M. Steenkamp and \{van Trijp\}, H.C.M. and Th.M.M. Verhallen",

year = "1987",

language = "English",

booktitle = "Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) WD5-WD18",

}

An integrated procedure for building a common perceptual space based on completely individualized data collection. / Steenkamp, J.E.B.M.; van Trijp, H.C.M.; Verhallen, Th.M.M.
Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) WD5-WD18. 1987.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - An integrated procedure for building a common perceptual space based on completely individualized data collection.

AU - Steenkamp, J.E.B.M.

AU - van Trijp, H.C.M.

AU - Verhallen, Th.M.M.

PY - 1987

Y1 - 1987

M3 - Conference paper

BT - Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) WD5-WD18

ER -