Original language | English |
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Title of host publication | Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) WD5-WD18 |
Publication status | Published - 1987 |
An integrated procedure for building a common perceptual space based on completely individualized data collection.
J.E.B.M. Steenkamp, H.C.M. van Trijp, Th.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic