An integrated procedure for building a common perceptual space based on completely individualized data collection.

J.E.B.M. Steenkamp, H.C.M. van Trijp, Th.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationContemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) WD5-WD18
Publication statusPublished - 1987

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