Agricultural marketing and consumer behavior in a changing world. Proceedings European Association of Agricultural Economists Seminar.

B. Wierenga (Editor), K. Grunert (Editor), J.E.B.M. Steenkamp (Editor), M. Wedel (Editor), A. van Tilburg (Editor)

Research output: Book/ReportBook editingAcademic

Original languageEnglish
Number of pages390
Publication statusPublished - 1996

Keywords

  • marketing
  • consumer behaviour
  • agricultural economics
  • food marketing
  • consumer surveys
  • food consumption
  • marketing channels
  • commodity markets

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