Agricultural marketing and consumer behavior in a changing world. Proceedings European Association of Agricultural Economists Seminar.

B. Wierenga, K. Grunert, J.E.B.M. Steenkamp, M. Wedel, A. van Tilburg

Research output: Book/ReportBook editingAcademic

Original languageEnglish
PublisherUnknown Publisher
Number of pages390
Publication statusPublished - 1996

Keywords

  • marketing
  • consumer behaviour
  • agricultural economics
  • food marketing
  • consumer surveys
  • food consumption
  • marketing channels
  • commodity markets

Cite this