Aesthetic mediation of creativity, sustainability and the organization

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)

Abstract

The literature on sustainability often focuses on its technical side, such as in studies of life cycle assessment, supply chain management and cleaner production systems. It traditionally assumes that creativity and sustainability are two separate entities in organizations. Contrasting with this implicit assumption, this study analyses the process of how aesthetics serve as a mediating tool to translate individual creativity into sustainable messages within and beyond the organization. Empirical evidence is drawn from the Brazilian luxury fashion house Osklen. Aside from introducing the conceptual construct of aesthetic mediation, the paper also proposes a methodological contribution: by combining interviews with aesthetic inquiry, the article pushes the boundaries of ‘traditional’ qualitative methods. The aim is to encourage sustainable entrepreneurship and organization scholars to expand their methodological horizon in order to capture the emotionally charged, value-laden processes they study. Through a two-level coding of Osklen fashion collections forged through aesthetic inquiry, this study conceptualizes the process of aesthetic mediation in terms of four sequential practices: opening up to inspiring phenomena, having an epiphany, connecting to a sustainability message and translating the message into a tangible product. In particular, the translating a sustainability message into a tangible product involves the support of three techniques: preservation, transformation and adding novelty. The authors conclude by drawing general implications for developing and communicating sustainability messages in organizations.

Original languageEnglish
Pages (from-to)1936-1947
JournalJournal of Cleaner Production
Volume140
Issue numberPart 3
DOIs
Publication statusPublished - 2017

Fingerprint

esthetics
Sustainable development
sustainability
cleaner production
Supply chain management
production system
Life cycle
life cycle
Sustainability
Creativity
Mediation
product

Keywords

  • Aesthetic inquiry
  • Aesthetic mediation
  • Creativity
  • Fashion
  • Organization
  • Sustainability

Cite this

@article{4534fb034e2d48b6b64bb950405b73b5,
title = "Aesthetic mediation of creativity, sustainability and the organization",
abstract = "The literature on sustainability often focuses on its technical side, such as in studies of life cycle assessment, supply chain management and cleaner production systems. It traditionally assumes that creativity and sustainability are two separate entities in organizations. Contrasting with this implicit assumption, this study analyses the process of how aesthetics serve as a mediating tool to translate individual creativity into sustainable messages within and beyond the organization. Empirical evidence is drawn from the Brazilian luxury fashion house Osklen. Aside from introducing the conceptual construct of aesthetic mediation, the paper also proposes a methodological contribution: by combining interviews with aesthetic inquiry, the article pushes the boundaries of ‘traditional’ qualitative methods. The aim is to encourage sustainable entrepreneurship and organization scholars to expand their methodological horizon in order to capture the emotionally charged, value-laden processes they study. Through a two-level coding of Osklen fashion collections forged through aesthetic inquiry, this study conceptualizes the process of aesthetic mediation in terms of four sequential practices: opening up to inspiring phenomena, having an epiphany, connecting to a sustainability message and translating the message into a tangible product. In particular, the translating a sustainability message into a tangible product involves the support of three techniques: preservation, transformation and adding novelty. The authors conclude by drawing general implications for developing and communicating sustainability messages in organizations.",
keywords = "Aesthetic inquiry, Aesthetic mediation, Creativity, Fashion, Organization, Sustainability",
author = "Kim Poldner and Domenico Dentoni and Olga Ivanova",
year = "2017",
doi = "10.1016/j.jclepro.2016.08.121",
language = "English",
volume = "140",
pages = "1936--1947",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier",
number = "Part 3",

}

Aesthetic mediation of creativity, sustainability and the organization. / Poldner, Kim; Dentoni, Domenico; Ivanova, Olga.

In: Journal of Cleaner Production, Vol. 140, No. Part 3, 2017, p. 1936-1947.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Aesthetic mediation of creativity, sustainability and the organization

AU - Poldner, Kim

AU - Dentoni, Domenico

AU - Ivanova, Olga

PY - 2017

Y1 - 2017

N2 - The literature on sustainability often focuses on its technical side, such as in studies of life cycle assessment, supply chain management and cleaner production systems. It traditionally assumes that creativity and sustainability are two separate entities in organizations. Contrasting with this implicit assumption, this study analyses the process of how aesthetics serve as a mediating tool to translate individual creativity into sustainable messages within and beyond the organization. Empirical evidence is drawn from the Brazilian luxury fashion house Osklen. Aside from introducing the conceptual construct of aesthetic mediation, the paper also proposes a methodological contribution: by combining interviews with aesthetic inquiry, the article pushes the boundaries of ‘traditional’ qualitative methods. The aim is to encourage sustainable entrepreneurship and organization scholars to expand their methodological horizon in order to capture the emotionally charged, value-laden processes they study. Through a two-level coding of Osklen fashion collections forged through aesthetic inquiry, this study conceptualizes the process of aesthetic mediation in terms of four sequential practices: opening up to inspiring phenomena, having an epiphany, connecting to a sustainability message and translating the message into a tangible product. In particular, the translating a sustainability message into a tangible product involves the support of three techniques: preservation, transformation and adding novelty. The authors conclude by drawing general implications for developing and communicating sustainability messages in organizations.

AB - The literature on sustainability often focuses on its technical side, such as in studies of life cycle assessment, supply chain management and cleaner production systems. It traditionally assumes that creativity and sustainability are two separate entities in organizations. Contrasting with this implicit assumption, this study analyses the process of how aesthetics serve as a mediating tool to translate individual creativity into sustainable messages within and beyond the organization. Empirical evidence is drawn from the Brazilian luxury fashion house Osklen. Aside from introducing the conceptual construct of aesthetic mediation, the paper also proposes a methodological contribution: by combining interviews with aesthetic inquiry, the article pushes the boundaries of ‘traditional’ qualitative methods. The aim is to encourage sustainable entrepreneurship and organization scholars to expand their methodological horizon in order to capture the emotionally charged, value-laden processes they study. Through a two-level coding of Osklen fashion collections forged through aesthetic inquiry, this study conceptualizes the process of aesthetic mediation in terms of four sequential practices: opening up to inspiring phenomena, having an epiphany, connecting to a sustainability message and translating the message into a tangible product. In particular, the translating a sustainability message into a tangible product involves the support of three techniques: preservation, transformation and adding novelty. The authors conclude by drawing general implications for developing and communicating sustainability messages in organizations.

KW - Aesthetic inquiry

KW - Aesthetic mediation

KW - Creativity

KW - Fashion

KW - Organization

KW - Sustainability

U2 - 10.1016/j.jclepro.2016.08.121

DO - 10.1016/j.jclepro.2016.08.121

M3 - Article

VL - 140

SP - 1936

EP - 1947

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

IS - Part 3

ER -