Advertising and R&D Sensitivities to Shareholder Complaints

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conferenceConference paperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2013
EventMarketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany -
Duration: 7 Jul 20139 Jul 2013

Conference

ConferenceMarketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany
Period7/07/139/07/13

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