Advertising and R&D Sensitivities to Shareholder Complaints

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2013
EventMarketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany -
Duration: 7 Jul 20139 Jul 2013

Conference

ConferenceMarketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany
Period7/07/139/07/13

Cite this

Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2013). Advertising and R&D Sensitivities to Shareholder Complaints. Paper presented at Marketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany, .