Advertising and R&D Sensitivities to Shareholder Complaints

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - 2013
Event	Marketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany - Duration: 7 Jul 2013 → 9 Jul 2013

Conference	Marketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany
Period	7/07/13 → 9/07/13

Cite this

Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2013). Advertising and R&D Sensitivities to Shareholder Complaints. Paper presented at Marketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany, .

@conference{f779ce01190a4f91ae161254d827b2f4,

title = "Advertising and R&D Sensitivities to Shareholder Complaints",

author = "S. Wies and A.O.I. Hoffmann and J. Aspara and J.M.E. Pennings",

year = "2013",

language = "English",

note = "Marketing Strategy Meets Wall Street III Conference, Goethe University, Frankfurt, Germany ; Conference date: 07-07-2013 Through 09-07-2013",

}