TY - CHAP
T1 - Acceptance of Agri-Food Nanotechnology
T2 - Insights from the Evolution of Food Technology, Novel Foods and the Psychology of Novel Food Acceptance and Evidence from Present Research
AU - Gupta, Nidhi
AU - Frewer, Lynn
AU - Fischer, Arnout
PY - 2017
Y1 - 2017
N2 - Food technology has evolved from being focused on the issues associated with food availability to include, more latterly, additional foci on food safety, sustainability and functionality. Despite the intuitive appeal of these beneficial factors in providing the basis for consumer acceptance of emerging technologies applied to food production, consumer acceptance of the benefits of agri-food nanotechnology will not be automatic. Understanding consumer psychology is essential if we are to understand and predict peoples' responses to (bio) nanotechnology in the agri-food sector. A review of the socio-psychological factors influencing the societal response to novel food technologies in the past may throw some light onto the possible trajectory of the societal response to agri-food applications of nanotechnology. This chapter draws insights from past research into the psychology of novel food acceptance, novel foods and the evolution of food technology, along with current evidence from present research on agri-food nanotechnology, to identify potential barriers and opportunities for the development and introduction of agri-food nanotechnology.
AB - Food technology has evolved from being focused on the issues associated with food availability to include, more latterly, additional foci on food safety, sustainability and functionality. Despite the intuitive appeal of these beneficial factors in providing the basis for consumer acceptance of emerging technologies applied to food production, consumer acceptance of the benefits of agri-food nanotechnology will not be automatic. Understanding consumer psychology is essential if we are to understand and predict peoples' responses to (bio) nanotechnology in the agri-food sector. A review of the socio-psychological factors influencing the societal response to novel food technologies in the past may throw some light onto the possible trajectory of the societal response to agri-food applications of nanotechnology. This chapter draws insights from past research into the psychology of novel food acceptance, novel foods and the evolution of food technology, along with current evidence from present research on agri-food nanotechnology, to identify potential barriers and opportunities for the development and introduction of agri-food nanotechnology.
UR - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1532063&site=ehost-live&ebv=EB&ppid=pp_39
U2 - 10.1039/9781782626879-00039
DO - 10.1039/9781782626879-00039
M3 - Chapter
AN - SCOPUS:85020486318
SN - 9781782621713
T3 - Nanoscience & Nanotechnology Series
SP - 39
EP - 59
BT - Nanotechnologies in Food
A2 - Chaudry, Qasim
A2 - Castle, Laurence
A2 - Watkins, Richard
PB - Royal Society of Chemistry
ER -