This working paper analyzes and assesses the COYou2 Program of the company Swiss Re. This corporate program allows employees to claim subsidies for the realization of various activities reducing their energy consumption and CO2-emissions at home. Examples of such activities are the purchase of a hybrid car, energy efficient building renovation, or the installation of photovoltaic panels. We find that the uptake of such subsidies is very popular among employees. The three main reasons for this are that 1) activities are well communicated and participation and uptake of subsidies is simple and non-bureaucratic, 2) offered emission reduction activities very much fit the profile and needs of employees, and 3) financial incentives are substantial and thus motivating to realize those activities. Yet, we also show that a large share of emission reduction activities would have been realized also without the extra incentive, which calls into question the additionality of many emission reductions. We therefore suggest that in order to ensure additionally of emission reductions in employees’ households, corporate programs may focus on subsidizing activities and green technologies which are not yet widespread. For example, activities such as highly efficient gasoline and diesel cars as well as carpooling have a high potential to reduce CO2-emissions and may be included in such corporate programs.
|Place of Publication||Zürich|
|Publication status||Published - 2013|