A theoretical framework for consumer Willingness to Adopt Novel

M. Kraszewska, J. Bartels

Research output: Contribution to journalArticleProfessional

Abstract

This study gives more insight in motives and barriers, i.e. positive and negative drivers, for European fruit consumption, as a basis to meet consumer requirements in developing new types of fruits and fruit products and to develop interventions. For that purpose, focus group discussions were held in Spain, Greece, Poland, and The Netherlands. Consistent with existing literature, healthiness, (sensory) pleasure, and (lack of) convenience emerged as major drivers of fruit consumption, with appearance, habit, and price as additional drivers. Talking about fruit, participants have fresh, unprocessed fruit in mind
Original languageEnglish
Pages (from-to)27-40
JournalScripta Horticulturae
Volume2008
Issue number8
Publication statusPublished - 2008

Keywords

  • consumer preferences
  • fruit
  • perception
  • food consumption
  • consumer behaviour
  • nutrition and health

Fingerprint Dive into the research topics of 'A theoretical framework for consumer Willingness to Adopt Novel'. Together they form a unique fingerprint.

Cite this