A synthesis of consumer behaviour and chain design

M.P.M. Meuwissen; I.A.C.M. van der Lans; R.B.M. Huirne

A synthesis of consumer behaviour and chain design

M.P.M. Meuwissen, I.A.C.M. van der Lans, R.B.M. Huirne

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic › peer-review

Abstract

Based on consumer evaluations of multiple pork chain attributes, this paper shows that the taste of pork and its price are on average perceived as the most important attributes. We, however, identify various segments in which priorities are set rather differently such as on animal housing and production-related aspects of food safety. Segments, in total 6, are classified as: Environmentalists, Ecologists, Animal friends, Health-concerned, Unpronounced and Economists. Identified segments have important implications for pork production in the Netherlands, as none of the related chain designs fully converges to currently existing pork supply chains

Original language	English
Title of host publication	Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, 27-28 May 2004
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	310-317
ISBN (Print)	9789076998404
Publication status	Published - 2004

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Meuwissen, M. P. M., van der Lans, I. A. C. M., & Huirne, R. B. M. (2004). A synthesis of consumer behaviour and chain design. In Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, 27-28 May 2004 (pp. 310-317). Wageningen Academic Publishers. http://www.greenpiggery.org/documenten/Chain2004PaperMeuwissen.pdf

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title = "A synthesis of consumer behaviour and chain design",

abstract = "Based on consumer evaluations of multiple pork chain attributes, this paper shows that the taste of pork and its price are on average perceived as the most important attributes. We, however, identify various segments in which priorities are set rather differently such as on animal housing and production-related aspects of food safety. Segments, in total 6, are classified as: Environmentalists, Ecologists, Animal friends, Health-concerned, Unpronounced and Economists. Identified segments have important implications for pork production in the Netherlands, as none of the related chain designs fully converges to currently existing pork supply chains",

author = "M.P.M. Meuwissen and {van der Lans}, I.A.C.M. and R.B.M. Huirne",

year = "2004",

language = "English",

isbn = "9789076998404",

pages = "310--317",

booktitle = "Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, 27-28 May 2004",

publisher = "Wageningen Academic Publishers",

address = "Netherlands",

}

Meuwissen, MPM , van der Lans, IACM & Huirne, RBM 2004, A synthesis of consumer behaviour and chain design. in Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, 27-28 May 2004. Wageningen Academic Publishers, Wageningen, pp. 310-317. <http://www.greenpiggery.org/documenten/Chain2004PaperMeuwissen.pdf>

A synthesis of consumer behaviour and chain design. / Meuwissen, M.P.M.; van der Lans, I.A.C.M.; Huirne, R.B.M.
Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, 27-28 May 2004. Wageningen: Wageningen Academic Publishers, 2004. p. 310-317.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic › peer-review

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M3 - Conference paper

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SP - 310

EP - 317

BT - Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, 27-28 May 2004

PB - Wageningen Academic Publishers

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ER -

A synthesis of consumer behaviour and chain design

Abstract

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