@book{9fa4f5d90de54ba9a1e270cccc439de9,
title = "A scale for consumer confidence in the safety of food",
abstract = "The aim of this study was to develop and validate a scale to measure general consumer confidence in the safety of food. Results from exploratory and confirmatory analyses indicate that general consumer confidence in the safety of food consists of two distinct dimensions, optimism and pessimism, which can co-exist. Since optimism and pessimism may not be activated by the same events, or at the same time, these dimensions should be assessed and evaluated separately, in order to increase understanding of consumer confidence in the safety of food, and to develop effective food risk communication",
keywords = "voedselveiligheid, consumenten, houding van consumenten, risico, food safety, consumers, consumer attitudes, risk",
author = "{de Jonge}, J. and {van Trijp}, J.C.M. and {van der Lans}, I.A. and R.J. Renes and L.J. Frewer",
year = "2008",
language = "English",
series = "Working paper / Mansholt Graduate School of Social Sciences : Discussion paper",
publisher = "Lsg Marktkunde en Consumentengedrag",
}