A scale for consumer confidence in the safety of food

J. de Jonge, J.C.M. van Trijp, I.A. van der Lans, R.J. Renes, L.J. Frewer

Research output: Book/ReportReportAcademic

Abstract

The aim of this study was to develop and validate a scale to measure general consumer confidence in the safety of food. Results from exploratory and confirmatory analyses indicate that general consumer confidence in the safety of food consists of two distinct dimensions, optimism and pessimism, which can co-exist. Since optimism and pessimism may not be activated by the same events, or at the same time, these dimensions should be assessed and evaluated separately, in order to increase understanding of consumer confidence in the safety of food, and to develop effective food risk communication
Original languageEnglish
Place of PublicationWageningen
PublisherLsg Marktkunde en Consumentengedrag
Number of pages24
Publication statusPublished - 2008

Publication series

NameWorking paper / Mansholt Graduate School of Social Sciences : Discussion paper
PublisherLsg Marktkunde en Consumentengedrag

Keywords

  • food safety
  • consumers
  • consumer attitudes
  • risk

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