A review to collate information on external communication as a basis of innovation success (Deliverable 2.2)

Research output: Book/ReportReportProfessional

Abstract

The objective of work package 2: “Identify success factors” is to identify relevant success factors and barriers in the scientific literature on internal (between relevant disciplines) and external (from and to the public and end-users) communication strategies to enhance food technology innovation success across a wider variety of application areas. As part of this, their implications for successful innovation in the area of food technology will be reviewed. Utilising a comprehensive review of the existing literature regarding external communication (i.e/ from and to the public and end-users), deliverable 2.2. constitutes the report on success factors and critical points – do’s and don’ts – of the external dialogue.
Original languageEnglish
Place of PublicationWageningen
PublisherWageningen UR
Number of pages61
Publication statusPublished - 2013

Publication series

NameConncect4Action
PublisherWageningen UR
No.D 2.2

Keywords

  • consumers
  • consumer behaviour
  • consumer attitudes
  • consumer satisfaction
  • consumer sciences
  • food technology
  • commercialization
  • product development
  • food products
  • innovations

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