| Original language | English |
|---|---|
| Pages (from-to) | 507-533 |
| Journal | Tijdschrift voor Economie en Management |
| Volume | 41 |
| Publication status | Published - 1996 |
A review of brand loyalty measures in marketing.
M. Mellens, M.G. Dekimpe, J.E.B.M. Steenkamp
Research output: Contribution to journal › Article › Academic › peer-review