A new model for variation in consumer behavior.

J.C.M. van Trijp, W.D. Hoyer

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original languageEnglish
Title of host publicationProc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin
Pages532-548
Publication statusPublished - 1991

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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