A new model for variation in consumer behavior.

J.C.M. van Trijp, W.D. Hoyer

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin
Pages532-548
Publication statusPublished - 1991

Cite this

van Trijp, J. C. M., & Hoyer, W. D. (1991). A new model for variation in consumer behavior. In Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin (pp. 532-548)