Original language | English |
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Title of host publication | Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin |
Pages | 532-548 |
Publication status | Published - 1991 |
A new model for variation in consumer behavior.
J.C.M. van Trijp, W.D. Hoyer
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic