A methodology for estimating the maximum price consumers are willing to pay in relation to perceived quality and consumer characteristics.

J.E.B.M. Steenkamp, J.C.M. van Trijp

Research output: Contribution to journal › Article › Academic › peer-review

11 Citations (Scopus)

Original language	English
Pages (from-to)	7-24
Journal	Journal of International Food and Agribusiness Marketing
Volume	1
Issue number	2
DOIs	https://doi.org/10.1300/j047v01n02_02
Publication status	Published - 1989

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title = "A methodology for estimating the maximum price consumers are willing to pay in relation to perceived quality and consumer characteristics.",

author = "J.E.B.M. Steenkamp and {van Trijp}, J.C.M.",

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journal = "Journal of International Food and Agribusiness Marketing",

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AU - Steenkamp, J.E.B.M.

AU - van Trijp, J.C.M.

PY - 1989

Y1 - 1989

U2 - 10.1300/j047v01n02_02

DO - 10.1300/j047v01n02_02

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SP - 7

EP - 24

JO - Journal of International Food and Agribusiness Marketing

JF - Journal of International Food and Agribusiness Marketing

SN - 0897-4438

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