A methodology for estimating the maximum price consumers are willing to pay in relation to perceived quality and consumer characteristics.

J.E.B.M. Steenkamp, J.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)7-24
JournalJournal of International Food and Agribusiness Marketing
Issue number2
Publication statusPublished - 1989

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