A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness

J.E.B.M. Steenkamp, F. ter Hofstede, M. Wedel

Research output: Contribution to journalArticleAcademicpeer-review

837 Citations (Scopus)

Fingerprint

Dive into the research topics of 'A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Psychology