A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness

J.E.B.M. Steenkamp, F. ter Hofstede, M. Wedel

Research output: Contribution to journalArticleAcademicpeer-review

716 Citations (Scopus)

Abstract

The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variables and national cultural variables. Two types of individual difference variables are considered: personal values and consumer-context-specific dispositions. The authors develop hypotheses pertaining to the main effects of the variables and their interactions and test them on data collected from 3283 consumers in 11 countries of the European Union. The empirical results are broadly supportive of the hypotheses. The cross-national data used in this study provide a strong test of the generalizability of the findings.
Original languageEnglish
Pages (from-to)55-69
JournalJournal of Marketing
Volume63
Issue number2
Publication statusPublished - 1999

Fingerprint Dive into the research topics of 'A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness'. Together they form a unique fingerprint.

Cite this