A consumer-oriented approach to the marketing of food products: Application of means-end chain theory to the consumption of beef.

A. Audenaert, J.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAgricultural Marketing and Consumer Behaviour in a Changing World
EditorsBerend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp, Michel Wedel
Place of PublicationBoston
PublisherKluwer Academic Publishers
Publication statusPublished - 1997

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