|Title of host publication||Proceedings of the EU Congress Towards Safer and Better Foods, Karlsruhe, Germany. V. Gaukel and W.E.L. Spiess (eds.)|
|Publication status||Published - 1998|
A consumer-led approach to marketing of foods in the European Union.
J.B.E.M. Steenkamp, R. Loader, W.B. Traill, C. Valli
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic