A consumer-led approach to marketing of foods in the European Union.

J.B.E.M. Steenkamp, R. Loader, W.B. Traill, C. Valli

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of the EU Congress Towards Safer and Better Foods, Karlsruhe, Germany. V. Gaukel and W.E.L. Spiess (eds.)
Pages274-283
Publication statusPublished - 1998

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