Abstract
The floristry market is becoming more and more customer oriented. Therefore, product innovation, tracking and tracing, and product guarantee become important factors of success when looking at the future of the flower market. Several structural concepts allow the fulfilment of these requirements. The so-called closed chain concept enables products to be identifiable and recognisable at every stage of the chain process, as demonstrated in several agricultural sectors. The relevant questions here are how feasible the application of such a model is to the Dutch floristry sector and how this can be implemented.
| Original language | English |
|---|---|
| Place of Publication | The Hague |
| Publisher | LEI |
| Number of pages | 31 |
| ISBN (Print) | 9789052426617 |
| Publication status | Published - 2000 |
Publication series
| Name | |
|---|---|
| No. | 5.01.02 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- ornamental crops
- cut flowers
- agribusiness
- vertical integration
- growers
- consumers
- marketing
- netherlands
- supply chain management
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