A closed-chain concept for application in the floristry sector

S.D.C. Deneux, J.H. Luten

Research output: Book/ReportReportProfessional

Abstract

The floristry market is becoming more and more customer oriented. Therefore, product innovation, tracking and tracing, and product guarantee become important factors of success when looking at the future of the flower market. Several structural concepts allow the fulfilment of these requirements. The so-called closed chain concept enables products to be identifiable and recognisable at every stage of the chain process, as demonstrated in several agricultural sectors. The relevant questions here are how feasible the application of such a model is to the Dutch floristry sector and how this can be implemented.
Original languageEnglish
Place of PublicationThe Hague
PublisherAgricultural Economics Research Institute (LEI)
Number of pages31
ISBN (Print)9789052426617
Publication statusPublished - 2000

Publication series

Name
No.5.01.02

Keywords

  • ornamental crops
  • cut flowers
  • agribusiness
  • vertical integration
  • growers
  • consumers
  • marketing
  • netherlands
  • supply chain management

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  • Cite this

    Deneux, S. D. C., & Luten, J. H. (2000). A closed-chain concept for application in the floristry sector. Agricultural Economics Research Institute (LEI). https://edepot.wur.nl/23945