A Bayesian segmentation model for target market selection in international retail markets.

F. ter Hofstede, J.B.E.M. Steenkamp, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of 27th EMAC conference, Track 5: marketing research, Stockholm, Sweden. P. Andersson (ed.)
Pages107-115
Publication statusPublished - 1998

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