|Title of host publication||Proceedings of 27th EMAC conference, Track 5: marketing research, Stockholm, Sweden. P. Andersson (ed.)|
|Publication status||Published - 1998|
A Bayesian segmentation model for target market selection in international retail markets.
F. ter Hofstede, J.B.E.M. Steenkamp, M. Wedel
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic