Vital@2040

Dutch children currently do not reach the national physical activity recommendations. Especially children from families with a low socio-economic status are at risk. The aim of Vital@2040 (Vital Generation 2040) is to contribute to further development and evaluation of interventions that stimulate physical activity in children, who do not meet the recommended levels of physical activity. In a joint and multidisciplinary project, part of the EWUU Alliance (Eindhoven University of Technology, Wageningen University & Research, University Medical Center Utrecht, Utrecht) and set up by the Vitality Academy, interventions are (re)designed and evaluated at the psychosocial, spatial, institutional and digital level. WUR focusses on how digital technologies can be harnessed for context-aware intervention to reach vulnerable groups and decrease health inequalities in leisure time physical activity. For this purpose the interaction between the target group and the environment is central and the aim of behavioural change is combined with the use of technology. During the project period interventions will take place in different living labs in the Netherlands, and researchers will closely work together with children, parents, local professionals, and (local) organisations.