The use of imagery in food consumption and marketing: engaging the imagination to affect expectations, perception and behaviour

Munoz Vilches, Naomi (PhD candidate)
van Trijp, Hans (Promotor)
Piqueras Fiszman, Betina (Co-promotor)

Project: PhD

1 internal PhD, WU

1 results

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2022
Anticipating desire and food choice : mental simulation as a strategy towards healthier choices
Muñoz Vilches, N. C., 7 Apr 2022, Wageningen: Wageningen University. 207 p.
Research output: Thesis › internal PhD, WU

Open Access