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The use of imagery in food consumption and marketing: engaging the imagination to affect expectations, perception and behaviour
Muñoz Vilches, Naomi
(PI)
Piqueras Fiszman, Betina
(CoI)
van Trijp, Hans
(CoI)
Marketing and Consumer Behaviour
Project
:
PhD
Overview
Project Details
Status
Active
Effective start/end date
1/11/16
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