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The role of marketing capabilities in fostering market orientation among Ethiopian Patoralists: Implications for food security and livelihood
Gugissa, Desalegn
(PhD candidate)
Ingenbleek, Paul
(Promotor)
van Trijp, Hans
(Promotor)
Marketing and Consumer Behaviour
WASS
Department of Social Sciences
Project
:
PhD
Overview
Fingerprint
Research output
(1)
Project Details
Status
Finished
Effective start/end date
15/04/16
→
11/11/20
View all
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Countries
Ethiopia
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Customer Value
Computer Science
100%
Environmental Impact Assessment
Earth and Planetary Sciences
100%
Natural Resource
Earth and Planetary Sciences
100%
Creation Process
Computer Science
62%
Pastoralists
Social Sciences
41%
Resource Scarcity
Earth and Planetary Sciences
27%
Business Process
Computer Science
12%
Business Performance
Computer Science
12%
Research output
Research output per year
2020
2020
2020
1
internal PhD, WU
Research output per year
Research output per year
Customer value creation in a natural resource-scarce environment: the role of market knowledge in adaptation and sustainability
Gugissa, D. A.,
11 Nov 2020
, Wageningen:
Wageningen University
.
228 p.
Research output
:
Thesis
›
internal PhD, WU
Open Access
Value Creation
100%
Customer Value
100%
Natural Resource
100%
Environmental Impact Assessment
100%
Natural Resources
100%