The role of market knowledge in customer value creation among Ethiopian pastoralists

Teklehaimanot, Mebrahtu (PhD candidate)
van Trijp, Hans (Promotor)
Ingenbleek, Paul (Co-promotor)
Tessema, Workneh (Co-promotor)

Project: PhD

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2017
The design and impact of a marketing training to strengthen customer value creation among Ethiopian pastoralists
Teklehaimanot, M. L., 19 Jun 2017, Wageningen: Wageningen University. 195 p.
Research output: Thesis › internal PhD, WU

Open Access