The role of market knowledge in customer value creation among Ethiopian pastoralists

Research output

Research output per year 2017 2017

• 1 internal PhD, WU

Research output per year

Research output per year

Search results

• 2017

  The design and impact of a marketing training to strengthen customer value creation among Ethiopian pastoralists

  Teklehaimanot, M. L., 2017, Wageningen: Wageningen University. 195 p.

  Research output: Thesis › internal PhD, WU

  Open Access

  • marketing
  • markets
  • supply chain
  • high-value products
  • animal proteins