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The influence of explicit and implicit sensory cues of (healthy) product on consumer preference & choice
Cheng, Weihua
(PhD candidate)
Piqueras Fiszman, Betina
(Promotor)
van Trijp, Hans
(Co-promotor)
WASS
Marketing and Consumer Behaviour
Department of Social Sciences
Project
:
PhD
Overview
Project Details
Status
Active
Effective start/end date
1/12/24
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