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Spillover Effects in Consumer Behaviour
Subrtová, Kristina
(PhD candidate)
van Trijp, Hans
(Promotor)
de Hooge, Ilona
(Co-promotor)
Marketing and Consumer Behaviour
WASS
Department of Social Sciences
Project
:
PhD
Overview
Research output
(1)
Project Details
Status
Finished
Effective start/end date
1/08/17
→
28/02/23
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Research output
Research output per year
2023
2023
2023
1
internal PhD, WU
Research output per year
Research output per year
Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens
Šubrtová, K.,
28 Feb 2023
, Wageningen:
Wageningen University
.
310 p.
Research output
:
Thesis
›
internal PhD, WU