Spillover Effects in Consumer Behaviour

Subrtová, Kristina (PhD candidate)
van Trijp, Hans (Promotor)
de Hooge, Ilona (Co-promotor)

Project: PhD

Status	Finished
Effective start/end date	1/08/17 → 28/02/23

1 internal PhD, WU

Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens
Šubrtová, K., 28 Feb 2023, Wageningen: Wageningen University. 310 p.
Research output: Thesis › internal PhD, WU