Road to a Healthier Mexico. The influence of price signals, information, stress and consciousness on food choices

This project employs field and modelling experiments to propose mechanisms to achieve healthy and sustainable diets in Mexico. In particular, two interventions were executed in urban areas of Mexico City and Oaxaca City to assess the role of information, economic worries and emotion-regulation techniques on food choices among adults and school-age children. Furthermore, we evaluated the effectiveness of fiscal measures to attain a healthy and sustainable diet at population level by 2050.