Managing Choice Architecture: The Effect of Product Category Order in Healthy Food Choice

Ploydanai, Kunalai (PI)
van Herpen, Erica (CoI)
van Trijp, Hans (CoI)

Marketing and Consumer Behaviour

Project: PhD

1 internal PhD, WU

1 results

Filter

internal PhD, WU
Designing attractive stores: How the spatial layout of physical stores affects consumers’ responses
Ploydanai, K., 2019, Wageningen: Wageningen University. 285 p.
Research output: Thesis › internal PhD, WU

Open Access