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Managing Choice Architecture: The Effect of Product Category Order in Healthy Food Choice
Ploydanai, Kunalai
(PhD candidate)
van Trijp, Hans
(Promotor)
van Herpen, Erica
(Co-promotor)
Marketing and Consumer Behaviour
WASS
Department of Social Sciences
Project
:
PhD
Overview
Fingerprint
Research output
(1)
Project Details
Status
Finished
Effective start/end date
9/01/12
→
1/07/19
View all
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Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Consumer Response
Business & Economics
100%
Layout
Business & Economics
97%
Self-control
Business & Economics
33%
Shopping
Business & Economics
21%
Virtual Store
Business & Economics
14%
Impairment
Business & Economics
14%
Shopping Motivations
Business & Economics
13%
Consumer Expectations
Business & Economics
11%
Research output
Research output per year
2019
2019
2019
1
internal PhD, WU
Research output per year
Research output per year
Designing attractive stores: How the spatial layout of physical stores affects consumers’ responses
Ploydanai, K.
,
2019
, Wageningen:
Wageningen University
.
285 p.
Research output
:
Thesis
›
internal PhD, WU
Open Access
Consumer Response
100%
Layout
97%
Self-control
33%
Shopping
21%
Virtual Store
14%