KD-2017-142 Kenmerken natuurinclusieve concepten consument (BO-43-023.01-007, BO-11-020-010)

Project: EZproject

Project Details


Products originating from nature-inclusive agriculture can be marketed more specifically if more is known about the demand side of the market: what is the attractiveness of nature-inclusive products according to consumers? Discussions were held with concept owners, and consumers gave their opinion concerning purchasing motives, willingness to pay and choice awareness. Important elements of 'nature inclusive', such as landscape, biodiversity and meadow birds, are also (most of) the most applicable to nature-inclusive products. The attractiveness of nature-inclusive products is diverse.

Effective start/end date1/01/1731/12/18