Health as product differentiation strategy: evidence from Italy

Bimbo, Francesco (PhD candidate)
Oude Lansink, Alfons (Promotor)
Bonanno, Alessandro (Co-promotor)

Project: PhD

1 internal PhD, WU

1 results

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2017
Adding value through health claims: an empirical analysis of the Italian yogurt market
Bimbo, F., 5 Sept 2017, Wageningen: Wageningen University. 130 p.
Research output: Thesis › internal PhD, WU

Open Access