Handelingsperspectieven voor duurzame eiwitconsumptie (BO-43-103-008, BO-43-110-013, BO-43-001.01-008)

Worldwide we are confronted with environmental and health problems. For example, the environment is being affected by increasing CO2 emissions, climate change and decreasing biodiversity. Health problems are for example, visible in increasing obesity numbers, and cardiovascular disease and diabetes. One of the main causes of the environmental and health problems is based in current consumption patterns. The importance and urgency of more sustainable and healthy alternatives, and the balance between sustainable, healthy and safe food, has been increasingly recognized in recent years. In recent years, interest in a more sustainable diet has increased from both practice and science. For example, we see various new products (such as the Vegetarian Butcher) and initiatives (such as vloggers about sustainable and healthy food) and more and more scientific articles about possible interventions aimed at stimulating consumer acceptance of alternative proteins. Despite the movement and recognition, there is still much to be gained. The current consumption pattern in the Netherlands is still far from sustainable.

This research program focuses on better understanding how (certain) consumers can be persuaded to make more sustainable and healthier food choices. The aim of the present research program is to contribute to finding ways to achieve a balanced sustainable, healthy and safe protein diet that is more in accordance with the current recommendations compared to the current consumption pattern of many Dutch people. In this program we want to increase insight into which factors influence consumers' choices with regard to plant-based and animal-based proteins, and for whom and how acceptance of a different, more plant-based, protein balance can be stimulated.