Data-driven campaigning

Project: PhD

Project Details


Recent years have seen a growing interest in the utilization of online targeting techniques in political campaigns. Targeting communications are reckoned to be revolutionarily accurate, novel, and powerful, whereas on-the-ground practices might show otherwise. This project focuses on the real-life use of targeting strategies in political campaigns and their persuasive impact on individual-level affective, cognitive, and behavioral responses. By adopting various methods, such as browser tracking, longitudinal survey, mobile experience sampling method, experimentation, etc., we are able to: (a) discern the correlations between political ads and individuals’ undisclosed information; (b) gain a better understanding of the immediate and long-term effects of targeting practices on citizens; (c) extend existing research to a multi-party electoral context.
Effective start/end date1/12/20 → …


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.