Consumer journey biodiversity (KB-44-006-006)

Aim of this consumer food experience study is to get insights in successful consumer communication strategies of biodiversity positive foods. These insights are needed because biodiverse foods may trigger competing reactions in consumers, some of which they are not even aware of, but which may still determine whether biodiverse foods will be purchased and consumed. In this study, sub-conscious as well as conscious reactions towards biodiverse foods will be monitored with a combination of resp. implicit physiological (heart rate, skin conductance and facial expressions) and explicit (questions) measures.