Biomarkers, diagnostic, measurements and effective consumer feedback (KB-37-001-002)

Despite various public health campaigns, EU citizens have low compliance with dietary recommendations and guidelines, resulting in well documented poor health situations and unhealthy aging. It is now believed that a more personal approach can effectively stimulate and motivate people to comply with a healthy diet that meets their individual needs and thereby contribute to a long-lasting behavioral change. By combining data on personal preferences, personal eating patterns and habits, measures of personal health status as well as understanding of motivational goals and habits, tailored personal dietary advice can be generated that is likely to increase compliance as compared to generic dietary advices.