To be able to effectively support a transition towards nature-inclusive agriculture, insight is needed in what drives farmers. This study focuses on intrinsic motivation (how does a farmer want to be a good farmer?) and on extrinsic motivation (what forms of agriculture are appreciated by the social environment of the farmer, and how?). By analysing documents and other forms of communication and by means of interviews and focus groups the social environment of the farmer is studied. By means of action research a contribution is made to policy development. Together with policy officials, existing knowledge about behaviour of farmers is applied in existing policy development trajectories.
|Effective start/end date||1/01/22 → 31/12/24|