1.3 Effective strategies to support healthy nutrition choices (KB-37-001-020)

And finally, interventions are sometimes less effective in reaching favourable health outcomes for consumers who have a lower SEP. Thus vulnerable groups show a triple burden: as current dietary patterns are more unhealthy and unsustainable, they are more difficult to reach with interventions that are currently developed and used and these interventions are less effective for them.   

Based on a lifestyle approach and behavioural change techniques (Michie et al., 2011) this project aims to find novel impactful ways to support these consumer groups to access and consume healthier and more sustainable diets. We aim to develop interventions based on systematic steps (Onwezen, 2021) that  support dietary behavior change. We add to the literature by exploring how existing knowledge can be used in the context of low SEP consumers, and by developing interventions strategies and tools that specifically target these low SEP consumer groups, and the relevant stakeholders within the food system.