Paul E. Green Award

  • Pachali, Max J. (Recipient), Kotschedoff, Marco J.W. (Recipient), Van Lin, Arjen (Recipient), Bronnenberg, Bart J. (Recipient) & van Herpen, Erica (Recipient)

Prize: Prize (including medals and awards)

Description

Paul E. Green Award for the best article published in 2023 in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. This paper was selected because of its important contribution to the understanding the impact of food labeling policy decisions in the marketplace, particularly their differential impact on vulnerable consumer segments
Awarded dateApr 2024
Degree of recognitionInternational
Granting OrganisationsAmerican Marketing Association (AMA)

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