Is food safety a satisfier or a dissatisfier for African consumers? Evidence on green leafy vegetables from Nairobi

Prize: Prize (including medals and awards)


Problem statement

- Food safety is an important element of consumer well-being in Africa
- Far-reaching socio-economic and psychological consequences.
- Food safety institutions are often weak
- Private development of a market for safety-certified foods is suggested as a solution.
- Knowledge gap pertaining to whether consumer demand for food safety exists
Degree of recognitionInternational