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  • Conference paper

    Sales promotion arrangements in the FMCG channel

    Immink, V. M. & Wierenga, B., 2004, Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004. Bremmers, H. J., Omta, S. W. F., Trienekens, J. H. & Wubben, E. F. M. (eds.). Wageningen: Wageningen Academic Publishers, p. 97-103

    Research output: Chapter in Book/Report/Conference proceedingConference paper